#AI-generated case study
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AI-Generated Case Study Data Analysis by Quantzig: A Game-Changer in Research
Artificial intelligence (AI) has introduced a paradigm shift in how businesses conduct research and analyze data. One of the most promising developments is the use of AI-generated case study data analysis, which has streamlined the research process and made insights more accessible. In this article, we examine how AI is enhancing the quality of case studies and providing actionable insights faster than ever before.
The Power of AI in Case Study Data Analysis
AI-generated case study data analysis involves using advanced machine learning algorithms to process and analyze large datasets. These AI systems can identify patterns, generate reports, and make predictions, offering businesses a more efficient way to understand market dynamics and customer behaviors. With this technology, case studies can be generated in a fraction of the time it would take using traditional methods, without compromising on quality.
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The AI Process Explained
AI-driven tools leverage natural language processing (NLP) to interpret text data and create comprehensive case studies. By analyzing data from diverse sources like customer surveys, industry reports, and social media, AI systems can generate case studies that reveal trends and patterns in consumer behavior, market shifts, and operational performance.
Key Advantages of AI-Generated Case Studies
AI’s ability to handle large volumes of data and provide real-time insights offers businesses a host of benefits:
Efficiency: AI speeds up the process of generating case studies, providing businesses with valuable insights at a much quicker pace.
Cost Reduction: By automating the research process, AI reduces the need for extensive research teams, lowering operational costs.
Precision: AI systems ensure that case study findings are based on real data, helping businesses avoid the biases that can affect traditional research.
AI-Driven Case Studies Across Industries
Industries such as healthcare, finance, and retail are leveraging AI-generated case study data analysis to improve decision-making. In healthcare, for instance, AI is used to analyze patient data and outcomes, helping organizations identify best practices. In retail, AI tools examine purchasing behaviors to generate case studies that reveal consumer preferences and market trends.
Quantzig’s Expertise in AI Case Study Creation
At Quantzig, we specialize in using AI-driven tools to create case studies that provide businesses with valuable insights. Our platform combines machine learning with natural language processing to deliver accurate, customized reports that help organizations make data-driven decisions and improve their operations.
Looking Toward the Future
As AI technology continues to evolve, so will the capabilities of AI-generated case studies. Future advancements will enable even more detailed insights, predictive capabilities, and industry-specific solutions, helping businesses stay ahead in a rapidly changing market.
Conclusion
AI-generated case study data analysis is reshaping how businesses conduct research, providing faster, more accurate insights that are critical for decision-making. With Quantzig’s AI-powered solutions, companies can unlock the full potential of their data and stay ahead of market trends. The future of case study generation is driven by AI, and businesses that embrace these innovations will gain a distinct competitive advantage.
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Trying to Tread Water Updates
FINALLY HERE IT IS!!
11/04:
I'M ALMOST FINISHED
I'm hoping to get it finished tonight, and then send it off for editing.
So, unless I get told that the entire thing needs a rework (entirely possible, I've been working on this for almost two months so my brain is doing that thing it does when you look at a word for too long it ceases to look like a word - except for all my goals for this chapter) it'll be up tomorrow night.
I've finally been getting some free time and I am HUSTLING I was even working on some bits on the bus home today:

I AM ALSO DESPERATE TO HAVE THIS POSTED
29/03:
I can sum up my week by describing my last three hours: I've been thrown up on twice and spent the time since the sick twins fell asleep washing vomit covered towels and working on an assignment.
Earlier this week I did find time to add another thousand+ words to the chapter though, so progress continues however much it has been hindered by... well, everything. I can give a little spoiler and say I've been writing dialogue for the Bennets! It's been awhile since I last got to play with their different temperaments and speech styles so I'm enjoying it immensely. I even went looking for an extract Mary could quote (which is also why I so easily remembered a relevant quotation from a conduct book for that 'Is Darcy a Virgin?' post, lol) because I imagine she's been moralising about marriage a lot lately.
21/03:
Nothing this weekend.
Sorry it's been so long, it's been ROUGH since the last chapter came out. Four or five things happening (most unexpectedly) which all require more than usual focus, energy, time, etc and all back-to-back and/or overlapping. My brain has been running on fumes for weeks. I'll talk more about the major ones when I eventually get this chapter out but you know about the cyclone and I replied to an ask mentioning we lost Husband's beloved childhood cat.
I put the twins in for an extra day of day-care this week so I could have some sort of recovery and honestly was too drained to even watch a movie. Classic burn out, but three days later and I'm feeling much more recovered. Hoping I'll get some free time this weekend!
Hope everyone's well <3
#also apparently we have a monsoon style weather system on top of us but the flooding is further west and not affecting us beyond rain#the assignment is an AI Case Study critiquing an essay chatGTP generated about Gulliver's Travels btw#Spoiler: it got the grammar and basic plot right but ENTIRELY misses the irony and nuance and offers no real critique at all#fic:t3w
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Some Julius Caesar x The Danton Case Parallels to Celebrate the Ides of March, Frev Style 🔪🥳
Firstly, both Przybyszewska’s Danton Case and Shakespeare’s Julius Caesar are obviously (excellent!) tragedies that are set in a dying republic on the brink of collapse.
Here are some other interesting parallels I was able to trace:
1. Brutus and Robespierre:
Both of them are driven to execute an important figure even though they initially do not want to do it. They are both conflicted but feel like they have no other choice and have to commit the violent act for the good of the republic.
They are also arguably quite alike in terms of character: you have the „noble Brutus“ and then Robespierre, who is consistently referred to as „the Incorruptible“. Both are seen by others as selfless and committed to the good of the state (the people in the crowd very much emphasise this fact in both of the plays, I do have the receipts)
There is even the scene in which Brutus chastises Cassius for taking bribes, which plays into the idea of him as being (literally) “incorruptible” as well. And vice versa, traces of Brutus’ famed stoicism can then certainly be found in Maximilien.
2. Cassius and Saint-Just:
Both are characters who convince the protagonists (Brutus/Robespierre) to go along the violent act while not necessarily being portrayed as antagonists (at least Saint-Just definitely can't be seen as one in Przybyszewska’s play).
There are also parallels in the close relationship between Brutus and Cassius and Robespierre and Saint-Just, where they are very much portrayed as each other’s closest confidants. Of course, this idea can easily be pushed even further if one wishes to read between the lines. (There is no Camille Desmoulins in Shakespeare though)
3. Manipulating the Crowd:
I'm perhaps the most fascinated by how both Brutus and Mark Antony as well as Robespierre and Danton have the necessary rhetorical skills to manipulate the crowd of commoners (Robespierre being able to “play the crowd like an organ” very much came to my mind when I was reading Act 3 Scene 2 of the Shakespeare’s play).
Both Shakespeare and Przybyszewska portray “the court of public opinion” and how it can easily be manipulated - how opinions can be changed in the matter of minutes - in a way that is genuinely fascinating.
Specifically, the similarity between A3S2 in which people first listen to Brutus only to be immediately swayed by Mark Antony’s speech shortly after and the scene in the court in which Danton manipulates the crowd were in fact so similar in some respects that it was borderline uncanny.
The problem arises when looking for a mirror to Danton’s character in Shakespeare’s play.
4. The Case for Danton x Caesar:
It is Caesar who gets killed for being perceived as a danger to the republic
Both Caesar and Danton are portrayed as being very much beloved by the common people
Also, the idea of Danton being immortal is expressed at the end of Przybyszewka’s play, and while he does not come back literally as a ghost like Ceasar does, Robespierre nonetheless explains to Saint-Just that Danton’s spirit never truly dies.
5. The Case for Danton x Mark Antony:
If we see Danton and Robespierre as foils, Mark Antony makes more sense as a parallel to Danton (even though he does not die), since both Robespierre and Brutus as the classic ascetic/stoic archetype while Danton and Mark Antony’s are well-known for their appetite for drinking, women (or, you know, people, in the case of Mark Antony) , and the pleasures of life overall.
Both are also severely underestimated by their enemies at first, yet they prove to be quite cunning and are able to use their words skilfully to win over the public
Overall, reading both of the plays – especially the parts about manipulating the Roman public and the citizens of Paris just with the power of words – really makes me wonder if Przybyszewska read Shakespeare’s play and used it as a source of inspiration. It would make sense, especially given how the parallel between the French Republic and the Roman Republic was well-established long before her time (even, somewhat tragically, by the revolutionaries themselves).
I promise I think about Przybyszewska's and Shakespeare’s play and the Roman Republic along with the French Revolution a totally normal amount of time & that it definitely does not consume my every waking thought that should be very much going towards the exam preparation.
#ides of march#julius caesar#brutus#french revolution#maximilien robespierre#the danton case#stanisława przybyszewska#william shakespeare#mark antony#literature#classic literature#english literature#literary analysis#(attempted)#marcus junius brutus#georges jacques danton#antoine de saint-just#saint just#robespierre#frev#frev community#history#renaissance#tagamemnon#classics#roman republic#ancient rome#classic studies#you can tell this was not AI generated by the fact that it is so chaotic and at times barely coherent#but there is heart in it okay
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"Winter Love" This was my second contribution to: https://www.vanijeannezine.com/ Once again, thank you for letting me be part of this beautiful project
#vanitas no carte#noe archiviste#dominique de sade#noe x domi#noe x dominique#the case study of vanitas#vanitaszine#krita#kritaart#not ai generated
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CAP theorem in ML: Consistency vs. availability
New Post has been published on https://thedigitalinsider.com/cap-theorem-in-ml-consistency-vs-availability/
CAP theorem in ML: Consistency vs. availability
The CAP theorem has long been the unavoidable reality check for distributed database architects. However, as machine learning (ML) evolves from isolated model training to complex, distributed pipelines operating in real-time, ML engineers are discovering that these same fundamental constraints also apply to their systems. What was once considered primarily a database concern has become increasingly relevant in the AI engineering landscape.
Modern ML systems span multiple nodes, process terabytes of data, and increasingly need to make predictions with sub-second latency. In this distributed reality, the trade-offs between consistency, availability, and partition tolerance aren’t academic — they’re engineering decisions that directly impact model performance, user experience, and business outcomes.
This article explores how the CAP theorem manifests in AI/ML pipelines, examining specific components where these trade-offs become critical decision points. By understanding these constraints, ML engineers can make better architectural choices that align with their specific requirements rather than fighting against fundamental distributed systems limitations.
Quick recap: What is the CAP theorem?
The CAP theorem, formulated by Eric Brewer in 2000, states that in a distributed data system, you can guarantee at most two of these three properties simultaneously:
Consistency: Every read receives the most recent write or an error
Availability: Every request receives a non-error response (though not necessarily the most recent data)
Partition tolerance: The system continues to operate despite network failures between nodes
Traditional database examples illustrate these trade-offs clearly:
CA systems: Traditional relational databases like PostgreSQL prioritize consistency and availability but struggle when network partitions occur.
CP systems: Databases like HBase or MongoDB (in certain configurations) prioritize consistency over availability when partitions happen.
AP systems: Cassandra and DynamoDB favor availability and partition tolerance, adopting eventual consistency models.
What’s interesting is that these same trade-offs don’t just apply to databases — they’re increasingly critical considerations in distributed ML systems, from data pipelines to model serving infrastructure.
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Where the CAP theorem shows up in ML pipelines
Data ingestion and processing
The first stage where CAP trade-offs appear is in data collection and processing pipelines:
Stream processing (AP bias): Real-time data pipelines using Kafka, Kinesis, or Pulsar prioritize availability and partition tolerance. They’ll continue accepting events during network issues, but may process them out of order or duplicate them, creating consistency challenges for downstream ML systems.
Batch processing (CP bias): Traditional ETL jobs using Spark, Airflow, or similar tools prioritize consistency — each batch represents a coherent snapshot of data at processing time. However, they sacrifice availability by processing data in discrete windows rather than continuously.
This fundamental tension explains why Lambda and Kappa architectures emerged — they’re attempts to balance these CAP trade-offs by combining stream and batch approaches.
Feature Stores
Feature stores sit at the heart of modern ML systems, and they face particularly acute CAP theorem challenges.
Training-serving skew: One of the core features of feature stores is ensuring consistency between training and serving environments. However, achieving this while maintaining high availability during network partitions is extraordinarily difficult.
Consider a global feature store serving multiple regions: Do you prioritize consistency by ensuring all features are identical across regions (risking unavailability during network issues)? Or do you favor availability by allowing regions to diverge temporarily (risking inconsistent predictions)?
Model training
Distributed training introduces another domain where CAP trade-offs become evident:
Synchronous SGD (CP bias): Frameworks like distributed TensorFlow with synchronous updates prioritize consistency of parameters across workers, but can become unavailable if some workers slow down or disconnect.
Asynchronous SGD (AP bias): Allows training to continue even when some workers are unavailable but sacrifices parameter consistency, potentially affecting convergence.
Federated learning: Perhaps the clearest example of CAP in training — heavily favors partition tolerance (devices come and go) and availability (training continues regardless) at the expense of global model consistency.
Model serving
When deploying models to production, CAP trade-offs directly impact user experience:
Hot deployments vs. consistency: Rolling updates to models can lead to inconsistent predictions during deployment windows — some requests hit the old model, some the new one.
A/B testing: How do you ensure users consistently see the same model variant? This becomes a classic consistency challenge in distributed serving.
Model versioning: Immediate rollbacks vs. ensuring all servers have the exact same model version is a clear availability-consistency tension.
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Case studies: CAP trade-offs in production ML systems
Real-time recommendation systems (AP bias)
E-commerce and content platforms typically favor availability and partition tolerance in their recommendation systems. If the recommendation service is momentarily unable to access the latest user interaction data due to network issues, most businesses would rather serve slightly outdated recommendations than no recommendations at all.
Netflix, for example, has explicitly designed its recommendation architecture to degrade gracefully, falling back to increasingly generic recommendations rather than failing if personalization data is unavailable.
Healthcare diagnostic systems (CP bias)
In contrast, ML systems for healthcare diagnostics typically prioritize consistency over availability. Medical diagnostic systems can’t afford to make predictions based on potentially outdated information.
A healthcare ML system might refuse to generate predictions rather than risk inconsistent results when some data sources are unavailable — a clear CP choice prioritizing safety over availability.
Edge ML for IoT devices (AP bias)
IoT deployments with on-device inference must handle frequent network partitions as devices move in and out of connectivity. These systems typically adopt AP strategies:
Locally cached models that operate independently
Asynchronous model updates when connectivity is available
Local data collection with eventual consistency when syncing to the cloud
Google’s Live Transcribe for hearing impairment uses this approach — the speech recognition model runs entirely on-device, prioritizing availability even when disconnected, with model updates happening eventually when connectivity is restored.
Strategies to balance CAP in ML systems
Given these constraints, how can ML engineers build systems that best navigate CAP trade-offs?
Graceful degradation
Design ML systems that can operate at varying levels of capability depending on data freshness and availability:
Fall back to simpler models when real-time features are unavailable
Use confidence scores to adjust prediction behavior based on data completeness
Implement tiered timeout policies for feature lookups
DoorDash’s ML platform, for example, incorporates multiple fallback layers for their delivery time prediction models — from a fully-featured real-time model to progressively simpler models based on what data is available within strict latency budgets.
Hybrid architectures
Combine approaches that make different CAP trade-offs:
Lambda architecture: Use batch processing (CP) for correctness and stream processing (AP) for recency
Feature store tiering: Store consistency-critical features differently from availability-critical ones
Materialized views: Pre-compute and cache certain feature combinations to improve availability without sacrificing consistency
Uber’s Michelangelo platform exemplifies this approach, maintaining both real-time and batch paths for feature generation and model serving.
Consistency-aware training
Build consistency challenges directly into the training process:
Train with artificially delayed or missing features to make models robust to these conditions
Use data augmentation to simulate feature inconsistency scenarios
Incorporate timestamp information as explicit model inputs
Facebook’s recommendation systems are trained with awareness of feature staleness, allowing the models to adjust predictions based on the freshness of available signals.
Intelligent caching with TTLs
Implement caching policies that explicitly acknowledge the consistency-availability trade-off:
Use time-to-live (TTL) values based on feature volatility
Implement semantic caching that understands which features can tolerate staleness
Adjust cache policies dynamically based on system conditions
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Design principles for CAP-aware ML systems
Understand your critical path
Not all parts of your ML system have the same CAP requirements:
Map your ML pipeline components and identify where consistency matters most vs. where availability is crucial
Distinguish between features that genuinely impact predictions and those that are marginal
Quantify the impact of staleness or unavailability for different data sources
Align with business requirements
The right CAP trade-offs depend entirely on your specific use case:
Revenue impact of unavailability: If ML system downtime directly impacts revenue (e.g., payment fraud detection), you might prioritize availability
Cost of inconsistency: If inconsistent predictions could cause safety issues or compliance violations, consistency might take precedence
User expectations: Some applications (like social media) can tolerate inconsistency better than others (like banking)
Monitor and observe
Build observability that helps you understand CAP trade-offs in production:
Track feature freshness and availability as explicit metrics
Measure prediction consistency across system components
Monitor how often fallbacks are triggered and their impact
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How Small Businesses Can Benefit from AI in Digital Marketing.
Introduction
Artificial Intelligence (AI) has quickly become a transformative force in various industries, and digital marketing is no exception. In the realm of digital marketing, AI refers to the use of machine learning algorithms, big data analytics, and other advanced technologies to automate and optimize marketing tasks. These tools enable businesses to gather, analyze, and act on vast amounts of data with unprecedented speed and accuracy.
For small businesses, AI offers opportunities that were previously only accessible to larger corporations with extensive resources. By automating repetitive tasks, delivering personalized customer experiences, and providing actionable insights, AI helps small businesses compete on a level playing field with bigger companies. Whether it’s through AI-powered chatbots that handle customer inquiries 24/7 or predictive analytics that help tailor marketing campaigns, AI allows small businesses to optimize their marketing strategies more efficiently and effectively.
In the past, digital marketing required significant human input to analyze data, develop strategies, and implement campaigns. This often put small businesses at a disadvantage due to limited resources. However, with the advent of AI, even businesses with modest budgets can leverage sophisticated tools to streamline their marketing efforts. AI-driven solutions are becoming increasingly accessible, offering cost-effective ways to enhance customer engagement, improve ROI, and drive business growth.
As we delve deeper into how AI can benefit small businesses in digital marketing, it’s important to understand that AI is not just a trend—it’s a fundamental shift in how marketing is conducted. The integration of AI into digital marketing strategies allows for more precise targeting, better understanding of customer behaviors, and the ability to predict future trends with greater accuracy. This shift empowers small businesses to make data-driven decisions that can significantly impact their bottom line.
The rise of AI in digital marketing also reflects broader changes in consumer behavior. Today’s consumers expect personalized, timely, and relevant interactions with brands. AI makes it possible to meet these expectations by analyzing consumer data and delivering personalized content at scale. For instance, AI can determine the best time to send marketing emails, the type of content that resonates with specific audience segments, and even the optimal price points for products and services. These capabilities enable small businesses to build stronger, more meaningful relationships with their customers.
Learn AI in Digital Marketing :
Artificial Intelligence (AI) is revolutionizing how businesses approach marketing. For small businesses, AI offers tools and technologies that were once only available to larger corporations with big budgets. AI in digital marketing refers to the use of machine learning algorithms, data analysis, and automation to enhance marketing strategies. These tools can predict consumer behavior, optimize campaigns, and even create personalized content, making marketing more efficient and effective.
For example, AI can analyze vast amounts of data to identify patterns and trends that human analysts might miss. This allows businesses to tailor their marketing strategies based on data-driven insights rather than guesswork. Whether it’s through personalized product recommendations or automated customer service via chatbots, AI enables small businesses to compete on a level playing field with larger companies.
Benefits of AI for Small Businesses :
1. Cost Efficiency
One of the most significant advantages of AI for small businesses is cost efficiency. Traditional marketing strategies often require significant investments in time and resources. However, AI can automate many of these processes, reducing the need for a large marketing team. For instance, AI-powered tools can automate email marketing campaigns, social media posting, and even content creation, saving both time and money.
Moreover, AI can help small businesses optimize their advertising spend. AI algorithms can analyze which ads are performing well and automatically allocate more budget to the best-performing ones. This ensures that marketing dollars are spent effectively, maximizing return on investment (ROI).
2. Personalization
In today’s digital age, customers expect personalized experiences. AI enables small businesses to deliver this personalization at scale. By analyzing customer data, AI can create targeted marketing messages that resonate with individual consumers. For example, AI can segment audiences based on their behavior, preferences, and past interactions, allowing businesses to send tailored emails or display personalized ads.
Personalization not only improves customer satisfaction but also increases conversion rates. When customers feel that a business understands their needs, they are more likely to engage with the brand and make a purchase.
3. Data-Driven Decisions
AI empowers small businesses to make data-driven decisions. By analyzing customer data, website traffic, and social media interactions, AI tools can provide insights into what’s working and what’s not. These insights enable businesses to tweak their marketing strategies in real-time, ensuring they are always on the right track.
For example, AI can help identify the best times to post on social media, the most effective keywords for SEO, and the types of content that resonate most with customers. This level of precision was previously only available to large corporations with dedicated data analytics teams. Now, small businesses can also benefit from these insights, helping them stay competitive in a crowded marketplace.
AI Tools That Small Businesses Can Use
Chatbots
Chatbots are one of the most accessible AI tools for small businesses. These AI-powered assistants can handle customer inquiries 24/7, providing instant responses and improving customer satisfaction. Chatbots can be integrated into websites, social media platforms, and messaging apps, making them a versatile tool for customer service.
For example, a chatbot can answer frequently asked questions, assist customers with product recommendations, and even process orders. This not only enhances the customer experience but also frees up time for business owners to focus on other aspects of their operations.
AI-Powered Email Marketing
Email marketing remains one of the most effective digital marketing strategies, and AI can make it even more powerful. AI-powered email marketing tools can analyze customer behavior to determine the best time to send emails, the optimal subject lines, and the type of content that will resonate most with each recipient.
Tools like Mailchimp and Sendinblue offer AI-driven features that help small businesses create personalized email campaigns at scale. These tools can segment audiences based on various criteria, such as purchase history or website behavior, ensuring that each email is relevant and engaging.
SEO Optimization
Search engine optimization (SEO) is crucial for driving organic traffic to a website. AI tools like SurferSEO and Clearscope help small businesses optimize their content for search engines by analyzing top-performing pages and suggesting improvements. These tools can identify the best keywords, analyze competitors’ strategies, and even generate content briefs that outline what to include in an article.
By using AI-powered SEO tools, small businesses can improve their search engine rankings and attract more potential customers to their websites. This is especially important for businesses that rely on online visibility to drive sales.
Social Media Automation
Managing social media accounts can be time-consuming, but AI-powered automation tools make it easier. Platforms like Hootsuite and Buffer use AI to schedule posts at the most effective times, analyze engagement metrics, and even generate content ideas based on trending topics.
Social media automation allows small businesses to maintain a consistent online presence without dedicating excessive time to content creation and posting. AI can also help identify influencers who align with the brand’s values, making it easier to collaborate on campaigns that reach a broader audience.
Case Studies: Small Businesses Successfully Using AI
Case Study 1: E-commerce Store Using AI for Personalization
An online clothing store struggled with low conversion rates despite having a steady flow of website traffic. After implementing AI-powered personalization tools, the store was able to analyze customer behavior and recommend products based on individual preferences. This led to a 25% increase in sales within three months.
The AI tool segmented customers into different groups based on their browsing history, purchase behavior, and preferences. Personalized emails and product recommendations were then sent to each group, leading to higher engagement and more repeat purchases.
Case Study 2: Local Restaurant Using Chatbots for Customer Service
A local restaurant faced challenges managing customer inquiries during peak hours. By integrating a chatbot on their website and social media pages, they were able to provide instant responses to common questions about the menu, opening hours, and reservations.
The chatbot also collected customer feedback, which the restaurant used to improve their service. As a result, the restaurant saw a 15% increase in customer satisfaction scores and a 10% boost in repeat visits.
Case Study 3: Small Tech Company Using AI for Lead Generation
A small tech company struggled to generate qualified leads through traditional marketing methods. After adopting an AI-powered lead generation tool, they were able to analyze website visitors’ behavior and identify high-intent prospects. The tool automatically sent personalized follow-up emails to these prospects, leading to a 20% increase in qualified leads within six months.
The AI tool also provided insights into which marketing channels were driving the most valuable traffic, allowing the company to allocate their marketing budget more effectively.
How to Get Started with AI in Digital Marketing
Getting started with AI in digital marketing doesn’t have to be overwhelming. Here’s a step-by-step guide for small businesses:
Step 1: Identify Your Goals
Before implementing AI tools, it’s important to identify your marketing goals. Whether you want to increase website traffic, improve customer engagement, or boost sales, having clear objectives will help you choose the right AI tools.
Step 2: Start with Low-Cost or Free AI Tools
There are many AI tools available at little to no cost, making them accessible for small businesses. Start by experimenting with free versions of AI tools to get a feel for their capabilities. For example, you can use Google Analytics for AI-driven insights into website performance or HubSpot’s free CRM for AI-powered customer relationship management.
Step 3: Train Your Team
AI tools are only as effective as the people using them. Invest in training your team to ensure they understand how to use AI tools to their full potential. Many AI platforms offer tutorials and customer support to help users get started.
Step 4: Monitor and Optimize
Once you’ve implemented AI tools, it’s important to monitor their performance regularly. Use the data and insights provided by AI to optimize your marketing strategies continually. For example, if an AI tool suggests that certain keywords are driving the most traffic, focus on creating more content around those keywords.
Step 5: Scale Up
As you become more comfortable with AI, consider scaling up your efforts by integrating more advanced tools. For example, you could move from basic email automation to AI-driven customer segmentation or from simple chatbot interactions to more complex AI-powered customer service solutions.
Overcoming Challenges in AI Adoption
While AI offers numerous benefits, small businesses may face challenges when adopting AI tools. Here are some common obstacles and how to overcome them:
Budget Constraints
AI tools can be expensive, especially for small businesses with limited budgets. To overcome this, start with free or low-cost tools and gradually invest in more advanced solutions as your budget allows. It’s also worth exploring AI tools that offer pay-as-you-go pricing models, which allow you to scale your usage based on your needs.
Lack of Expertise
AI can be complex, and small businesses may lack the expertise needed to implement and manage AI tools effectively. To address this, invest in training for your team or consider partnering with a digital marketing agency that specializes in AI. The best digital marketing agency in Texas, United States, can provide the expertise and support needed to ensure AI tools are used effectively.
Integration Issues
Integrating AI tools with existing systems can be challenging, especially if your business relies on legacy software. To overcome this, choose AI tools that offer easy integration with popular platforms like WordPress, Shopify, or Salesforce. Many AI tools also offer APIs that allow for custom integrations, ensuring a seamless experience.
The Future of AI in Digital Marketing for Small Businesses
The future of AI in digital marketing is bright, with new technologies emerging that will further benefit small businesses. Here are some trends to watch:
AI-Driven Video Content Creation
Video is becoming an increasingly important part of digital marketing, and AI tools are emerging that can create video content automatically. These tools can analyze existing content, generate video scripts, and even produce high-quality videos with minimal human intervention. This makes video creation more accessible to small businesses, allowing them to leverage the power of video marketing without the need for extensive resources or technical expertise.
AI-driven video tools can do much more than just produce basic videos. They can tailor content to specific audiences, optimize videos for different platforms, and even suggest creative elements such as music, visuals, and transitions. By analyzing viewer behavior and engagement metrics, AI can also predict which types of video content will perform best, helping businesses create videos that are more likely to go viral or drive conversions.
For example, an AI tool might analyze your existing blog posts or social media content and automatically generate a video that summarizes key points in a visually engaging way. These videos can then be shared across various platforms like YouTube, Instagram, or LinkedIn, helping you reach a broader audience with minimal effort.
AI can also assist in video editing, making it easier to produce professional-quality videos quickly. Tools like Lumen5, Magisto, and InVideo use AI to simplify the video creation process, offering features like automated editing, AI-generated storyboards, and smart cropping. This not only saves time but also ensures that your videos are optimized for engagement.
AI-Generated Video Scripts
Creating a compelling video script is often one of the most challenging aspects of video production. However, AI tools are now capable of generating video scripts based on specific criteria such as target audience, tone, and key messages. By inputting your goals and some basic information, AI can produce a script that aligns with your brand’s voice and objectives.
For small businesses, this means that even without a dedicated content team, you can create scripts that are engaging and on-brand. The AI can suggest dialogue, narration, and even call-to-action phrases that are likely to resonate with your audience. This makes it easier to produce videos that are both informative and persuasive, driving more traffic and conversions.
Personalized Video Content
Personalization is a key trend in digital marketing, and AI-driven video tools are making it possible to create personalized video content at scale. AI can analyze customer data, such as past interactions, preferences, and behaviors, to generate videos tailored to individual users. This could include personalized product recommendations, customized onboarding videos, or even individualized thank-you messages.
For instance, a small business could use AI to create personalized video messages for customers who have recently made a purchase. The AI could automatically insert the customer’s name, reference their recent purchase, and suggest related products based on their browsing history. This level of personalization can significantly enhance customer loyalty and engagement.
Optimizing Video Distribution
AI doesn’t just help with video creation; it also plays a crucial role in optimizing video distribution. AI tools can analyze data to determine the best platforms, times, and formats for sharing your videos. They can also automatically adapt your videos for different platforms, ensuring that your content is optimized for maximum reach and engagement.
For example, AI might suggest posting shorter, more concise videos on social media platforms like Instagram or TikTok, while longer, more detailed videos could be more suitable for platforms like YouTube or your company website. Additionally, AI can track the performance of your videos in real-time, providing insights into what’s working and what’s not, allowing you to make data-driven decisions on future content.
The Future of AI in Video Marketing
As AI continues to evolve, its applications in video marketing are likely to expand even further. We can expect AI to play a more significant role in interactive video content, where viewers can engage with the video in real-time, making choices that affect the outcome of the video. This kind of engagement can lead to deeper connections between brands and consumers, offering a more immersive and personalized experience.
Moreover, AI could also assist in creating videos in different languages, making it easier for businesses to reach a global audience. By automatically translating scripts and synchronizing audio with visuals, AI could eliminate the barriers of language and allow small businesses to market their products and services to diverse audiences worldwide.
AI-driven video content creation is not just a trend; it’s a powerful tool that small businesses can leverage to enhance their digital marketing strategies. Whether you’re looking to create personalized video content, automate video production, or optimize video distribution, AI offers a range of solutions that can help you achieve your goals. As video continues to dominate digital marketing, embracing AI-driven video tools will be essential for businesses looking to stay competitive and connect with their audience in new and innovative ways.
#artificial intelligence#Digital Marketing & AI#Case studies Of AI#how Ai Helps Digital MArketing#how AI is related to digital marketing#ai generated#chatbots#mailchimp#sendinblue#Digital Marketing#tumbler#technology
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How to Prioritize Generative AI Projects: Insights and Strategies

In today’s rapidly evolving technological landscape, Generative AI (GenAI) stands out as a transformative force with the potential to revolutionize various industries. From creating compelling content to optimizing complex processes, the applications of Generative AI are vast and varied. However, with such potential comes the challenge of prioritizing projects effectively to maximize ROI and drive meaningful business results. Join us at this year's Generative AI World to explore how enterprise leaders are navigating these challenges and leveraging GenAI for substantial gains.
1. Define Strategic Objectives
Before diving into GenAI projects, it's crucial to align them with your organization’s strategic objectives. Whether you're looking to enhance customer experiences, streamline operations, or innovate new products, understanding your goals will help you prioritize initiatives that offer the most significant impact. For instance, if improving customer engagement is a priority, projects focusing on generative content for personalized marketing could take precedence.
2. Evaluate Potential ROI
A key factor in prioritizing GenAI projects is assessing their potential return on investment (ROI). This involves not only estimating the financial returns but also considering qualitative benefits such as improved customer satisfaction or operational efficiencies. Case studies from industry leaders, shared at events like Generative AI World, can provide valuable insights into successful implementations and their associated ROI. For example, enterprise GenAI projects that have led to increased conversion rates or reduced time-to-market for new products should be carefully evaluated for their applicability to your business.
3. Assess Technical Feasibility
Technical feasibility is another critical consideration when prioritizing GenAI projects. Evaluate the existing technological infrastructure and the readiness of your team to adopt and implement new solutions. Projects that align well with your current capabilities and require minimal integration efforts should be given higher priority. Conversely, initiatives that demand significant technical overhaul or a steep learning curve might need to be phased in gradually.
4. Consider Market Readiness
Understanding the market landscape and the readiness of your target audience to embrace GenAI-driven solutions is essential. Projects that cater to well-defined market needs or emerging trends are more likely to gain traction and provide a competitive edge. For example, if there's a growing demand for AI-powered customer service solutions, prioritizing projects that develop advanced chatbots or virtual assistants could be beneficial.
5. Leverage Industry Insights
Participating in industry events and engaging with analyst firms like GAI Insights can offer valuable perspectives on prioritizing GenAI projects. At Generative AI World, you can hear from enterprise AI leaders who have successfully navigated the complexities of implementing GenAI solutions. Insights from these experts, along with data from Generative AI case studies, can inform your decision-making process and highlight best practices for achieving impactful results.
6. Engage Stakeholders
Engaging key stakeholders, including C-suite executives, Enterprise AI Leaders, and investors, is vital for successful project prioritization. Their input can provide a broader perspective on the strategic value of different GenAI initiatives and ensure alignment with organizational goals. Building a consensus around project priorities helps in securing necessary resources and support for implementation.
7. Pilot and Iterate
Once you've identified high-priority GenAI projects, consider starting with pilot programs to test their viability and gather feedback. Piloting allows you to validate assumptions, identify potential issues, and refine your approach before a full-scale rollout. Iterative development and continuous improvement based on real-world data and user feedback can significantly enhance the effectiveness of your GenAI initiatives.
Conclusion
Prioritizing Generative AI projects requires a strategic approach that balances organizational goals, ROI potential, technical feasibility, market readiness, and stakeholder engagement. By leveraging insights from industry experts and participating in events like Generative AI World, you can make informed decisions that drive meaningful results and unlock the full potential of Generative AI for your enterprise.
For further guidance on navigating the complexities of GenAI, connect with the GAI Insights community and tap into a wealth of knowledge from leaders and innovators in the field. Together, we can shape the future of Enterprise GenAI and achieve remarkable business outcomes.
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Transforming The Future: How Generative AI Skyrockets Efficiency And Innovation Across Industries

Generative AI represents a pivotal revolution in technology, reshaping industries and blurring the boundaries between human creativity and machine intelligence. With its ability to generate diverse content, from text to visuals and audio, it promises not only to transform industries but to redefine them entirely. This transition from abstract concepts to practical tools signifies a beacon of progress, challenging our collective imagination and offering immense potential for innovation and societal advancement through industry transformation.
The journey of generative AI stands as a testament to human ingenuity, bridging the gap between theoretical foundations and tangible applications driving economic growth and societal solutions. As we navigate this new frontier, the implications of generative AI extend beyond operational efficiencies, prompting us to reconsider creativity, the future of work, and the ethical dimensions of AI's integration. Delving into its transformative journey unveils opportunities for growth and innovation, forging a future that harnesses the remarkable fusion of technology and human aspiration.
Understanding Generative AI
Generative AI, a cutting-edge subset of artificial intelligence, possesses the remarkable ability to create new content across various mediums like text, images, and audio, diverging from traditional AI's focus on pattern recognition and prediction. This evolution from theoretical exploration to practical implementation signifies a significant milestone, driven by advancements in computational power and algorithmic innovation. Today, generative AI models like GPT and DALL-E have transitioned from academic curiosity to pivotal tools reshaping how businesses innovate and operate, leveraging extensive training on vast datasets to generate novel outputs autonomously.
At its core, generative AI harnesses algorithms capable of learning from unlabeled data, enabling the creation of relevant and innovative content without explicit instructions. This transformative technology not only facilitates sophisticated interactions with users but also blurs the lines between human and machine creativity, ushering in a new era where AI-driven innovations permeate industries and reshape the landscape of artificial intelligence.
Industry Applications and Value Creation
Generative AI is revolutionizing industries by driving unprecedented value creation and operational efficiencies. Delving into the applications of generative AI across various sectors reveals its transformative potential.
Consumer Goods and Retail
In consumer goods and retail, generative AI is revolutionizing marketing and product development by leveraging vast amounts of consumer data to personalize experiences. This technology enables brands to craft tailored marketing materials and anticipate consumer needs, resulting in enhanced engagement and increased sales performance. Generative AI promises a future where brands can connect with customers on a deeply personal level, transforming the retail landscape.
Energy, Resources, and Industrials
In the energy, resources, and industrial sectors, generative AI is pivotal for operational excellence, optimizing supply chains and enabling predictive maintenance. By analyzing equipment performance, companies can anticipate failures, reducing downtime and costs. This efficiency not only improves the bottom line but also promotes sustainability, setting new standards for operational excellence in these vital industries.
Financial Services
In the financial services sector, generative AI is revolutionizing risk assessment and customer service. By utilizing AI to develop advanced predictive models, financial institutions can enhance credit scoring accuracy and detect fraud with unprecedented precision. Additionally, AI-driven chatbots provide personalized financial advice, transforming customer service into a tailored advisory experience, thereby improving customer satisfaction and bolstering the industry's resilience against risks.
Healthcare and Life Sciences
In healthcare and life sciences, generative AI drives a revolution in drug discovery and personalized medicine. By analyzing vast datasets, AI predicts the effectiveness of new compounds and tailors treatments to a patient's unique genetic makeup. This personalized approach accelerates medical innovation, offering more effective therapies with fewer side effects and ushering in a new era of personalized healthcare driven by generative AI insights.
Technology, Media, and Telecommunications
Generative AI is revolutionizing the landscape of technology, media, and telecommunications by driving content creation and service optimization. In media, AI generates news articles, personalizes video content, and creates tailored digital experiences, enhancing user engagement and monetization opportunities.
In telecommunications, generative AI optimizes network operations and customer service, ensuring smoother service delivery through predictive analytics and automated systems. These advancements highlight generative AI's transformative potential across the tech spectrum, fostering innovation, efficiency, and growth in an increasingly digital world.
Operational Improvements and Business Transformation
Generative AI implementation catalyzes operational transformations and business process optimizations across the board.
Generative AI in manufacturing and design creates efficient product designs, reducing costs and improving innovation.
Generative AI speeds up research and development particularly in pharmaceuticals, by predicting compound properties and expediting breakthroughs.
Generative AI offers predictive insights into operations, enhancing resource efficiency, minimizing waste, and improving profitability.
Generative AI revolutionizes customer interactions by enabling personalized marketing campaigns and AI-powered customer service, enhancing satisfaction, loyalty, and engagement. Its implementation across industries demonstrates strategic application, driving operational improvements and fostering a more data-driven, efficient business paradigm.
Fortune 500 Companies like Mars and Uber leverage generative AI for innovation and efficiency, leading to faster time-to-market and personalized experiences.
Innovative startups such as OneShot utilize generative AI for content personalization, disrupting traditional business models.
Adoption frameworks like the Kellogg School's AI Radar assist businesses in strategic alignment and value creation.
The future of generative AI holds boundless possibilities, demanding continuous learning and adaptation for businesses to stay ahead.
Ethical considerations are crucial as businesses navigate AI deployment, focusing on issues like data privacy, bias, and transparency to build trust with stakeholders. The continuous evolution of generative AI prompts questions about its impact on industries and how businesses can harness its potential while addressing ethical challenges. Integrating generative AI into enterprise practices reflects human ingenuity and poses a collective challenge to steer the technology toward a future that benefits all.
#Generative AI#Artificial Intelligence#Industry Transformation#Efficiency#Innovation#Case Studies#Future Implications#Creativity
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"Balaji’s death comes three months after he publicly accused OpenAI of violating U.S. copyright law while developing ChatGPT, a generative artificial intelligence program that has become a moneymaking sensation used by hundreds of millions of people across the world.
Its public release in late 2022 spurred a torrent of lawsuits against OpenAI from authors, computer programmers and journalists, who say the company illegally stole their copyrighted material to train its program and elevate its value past $150 billion.
The Mercury News and seven sister news outlets are among several newspapers, including the New York Times, to sue OpenAI in the past year.
In an interview with the New York Times published Oct. 23, Balaji argued OpenAI was harming businesses and entrepreneurs whose data were used to train ChatGPT.
“If you believe what I believe, you have to just leave the company,” he told the outlet, adding that “this is not a sustainable model for the internet ecosystem as a whole.”
Balaji grew up in Cupertino before attending UC Berkeley to study computer science. It was then he became a believer in the potential benefits that artificial intelligence could offer society, including its ability to cure diseases and stop aging, the Times reported. “I thought we could invent some kind of scientist that could help solve them,” he told the newspaper.
But his outlook began to sour in 2022, two years after joining OpenAI as a researcher. He grew particularly concerned about his assignment of gathering data from the internet for the company’s GPT-4 program, which analyzed text from nearly the entire internet to train its artificial intelligence program, the news outlet reported.
The practice, he told the Times, ran afoul of the country’s “fair use” laws governing how people can use previously published work. In late October, he posted an analysis on his personal website arguing that point.
No known factors “seem to weigh in favor of ChatGPT being a fair use of its training data,” Balaji wrote. “That being said, none of the arguments here are fundamentally specific to ChatGPT either, and similar arguments could be made for many generative AI products in a wide variety of domains.”
Reached by this news agency, Balaji’s mother requested privacy while grieving the death of her son.
In a Nov. 18 letter filed in federal court, attorneys for The New York Times named Balaji as someone who had “unique and relevant documents” that would support their case against OpenAI. He was among at least 12 people — many of them past or present OpenAI employees — the newspaper had named in court filings as having material helpful to their case, ahead of depositions."
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Had two great conversations yesterday.
The first was with my boss, during our weekly catch up. After discussing work stuff he asked me how school was going (I am six weeks into a law degree). I said "Great! Last weekend I finally figured out how to summarise cases properly, so what used to take hours will now take minutes!"
He responded, "Wouldn't it be easier if you got ChatGPT to do that for you?"
And I said, "I would rather kill myself." 🙂
Then he went on a little rant about how AI is inevitable and in the future it will all be about how skillfully you can word your queries and I tuned him out. When he stopped talking I said, "I fundamentally disagree with everything you just said. There is nothing that AI can do that I can't do better, and so far no one has put a gun to my head and forced me to use it. So I don't."
The second great conversation happened after work, during an evening lecture.
The lecturer who is teaching our first law subject interrupted himself mid-sentence to say, "Oh by the way, we're marking your first assignments right now and a shockingly high number of you have clearly used AI to write your papers and will receive an automatic fail. Since you can't sit the exam without submitting a genuine attempt for both assignments, and we track feedback across both to see how you've improved, anyone who tries that again won't be eligible and will have to repeat the subject."
There was a general uproar from the students, which I won't attempt to transcribe.
He silenced it by saying, "I've explained this before. Trying to use AI to become a lawyer is like trying to become a musician by listening to CDs. If you can't develop the skills to get through your study on your own, then you will not survive in a courtroom. One day, a judge is going to demand that you pick up an instrument and actually play, and if you've never done that before, you will disgrace yourself and the entire legal profession. My job is to make sure that doesn't happen."
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Tall Claims TV
Full list of faux-news headings from the Mumbo vs Hermitcraft case!
Record Sales Down After Players Discover /playsound Trick
Rich&Rich Gets Record Bonuses Despite Losing Customer Funds
Permit Office Closed from December to June for Christmas
Snow Begins to Fall as Xisuma Forgets to Run ‘No Rain’ Command
AI Chat Bot Found to be Lonely Man With a Redstone Keyboard
Mined Worker in Hospital After Proving ‘Water is Safe to Drink’
Diamond Inflation at All Time High as Doc Builds Another T-Bore
Bop and Go Jingle Still Topping Charts, World Tour Announced
Neck Roll Parrot Dance Goes Viral on Brick-Tok
Gem-M is Ditching Voice Chat and Would Rather Message Instead
Shopping District Portal Deemed ‘Ugly Beautiful’ by Poll
Etho Upgrades Tissue Box to a Washed Takeaway Container
Globe Earthers ‘Still Believe’ Despite Farlands Expedition
Moon Size Report: Still the Same (Thank Goodness)
Netherite Out of Style as Youth Opt for Less Flashy Brands
Independent Study Finds Thumb Shifting to be Optimal
Increase Arm Muscle 33.3% With One Simple Click! Story at 10
Big News: TV Caption Writers Would Like More Pay, Says Everyone
Older Minecrafters Say New Generations Have it Easy
Villagerian is the Most Hostile Language, According to Poll
Surplus Mega Corp. Says ‘Air Quality is Better Than Ever’
New Zombie Flesh Diet Guarantees Fast Results
Hacker Infiltrates Ender Chest Network—Items Lost
Engineers Add 5th tick to Repeater, Public Still Uninterested
‘Is That Sheep Looking At You?’ New Show by MineFlex
How Many is Too Many? Asks TV Caption Writers
Leaving Floating Trees Named Biggest ‘Ick’ by Gen-M
Blockympic Gold Medalist Banned After Failed Speed Potion Test
Pig Kills Owner After 20th ride Without Getting Carrot
New Smart Watch Puts F3 on Your Wrist
Wart Epidemic Caused by Irresponsible Marketing Campaign
New Study Finds 91% of Players Don’t Understand Comparators
Kelp Powered Furnaces Recommended to Fight Climate Change
Research Finds We do Not Live in a Simulation
Skyscraper Firm Lobbies Government for Increased Build Height
Copper Voted Best Block in Minecraft, Despite Limited Uses
Theoretical Physicists Model Curved Blocks Called ‘Balls’
Magic Mountain Lawn Flamingo Company Goes into Liquidation
Hungry Hermit Addiction Reaches Epidemic Levels
Gen-M Should ‘Stop Eating Golden Carrots’ To Save For Starter Base
#I’M SO OBSESSED WITH THESE. i hope whoever wrote them finds a triple vein of diamonds when they next go mining#the entire video is fantastic the case is hilarious and the editing is top-notch—i really wanted to save the headings in particular#hermitcraft#hermitcraft spoilers#mumbo jumbo#hermitblr#kaya posts
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The fact u use AI for virtually all your fics is fucking crazy 🤣
I’m only going to say this once: I have never posted anything written by AI.
1) It uses an insane amount of water and energy.
2) I write when I need a break from my literal constant studying, it’s a hobby and an escape that can’t be replaced by AI.
3) I have nothing to gain by posting fics that I haven’t written myself. I’m not getting paid for this. No one even knows who I am. I had to take a break for months because I was exhausted from writing and had a nasty case of writer’s block!
I understand that AI is becoming more and more prevalent, concerningly so at times, but unwarranted accusations like this hurt writers who pour their passion and effort into their work.
Also, I’ve been using the em-dash since before AI co-opted it (shoutout to my 9th grade English teacher who used to be a journalist and introduced it to me), but now people think it’s a sign of something generated by AI which is so annoying 😭
#the only thing i use AI for is condensing notes and making study outlines#it can be a valuable tool when used in the proper context#but it cannot replace creativity or soul
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You know how Greta Thunberg said "You have stolen our dreams"?
This is how I feel about Sam Altman and AI.
I was *robbed* of a future where AI is a cool tool, instead of yet another shiny, meaningless tech buzzword, and a shit feature that nobody wants to increase sales. Instead of something to help us better diagnose cancer, we are setting the planet on fire and completely disregarding anything Hayao Miyazaki has said about how he feels about AI, all just to see how we'd look as Studio Ghibli characters.
You see, I study AI. But I applied before the whole ChatGPT thing. At the time, OpenAI let a few select people prompt GPT-3. To generate YouTube titles and that sort of thing.
Back then, AI was mostly used for analytical purposes. To detect fires early, to help analyze protein folding, to develop new medication. And this was what drew me in.
When ChatGPT hit the scenes, I was genuinely excited for the potential of it. For the potential to make the internet more accessible, to be used for good.
Oh, how naïve I was back then.
Instead of that, AI is - in the best case scenario - used as yet another meaningless tech buzzword. It infests any product of any company that has nothing else to offer.
And that is the best case scenario. In the average case, instead of just being enshittification itself, it helps to accelerate enshittification by generating meaningless slop to poison search results, both in text and in picture form.
In the worst case scenario, AI is actively being used for harm. Used to generate nonconsensual imagery of people. Used as a tool for misinformation, for manipulating the public opinion, not only enshittifying the internet, but actively making it a worse, more hostile, more adverse place.
And that does not even touch on the issue of how training data is gathered, and the legal and ethical problems this raises, which, I hope, being on Tumblr, you're all well aware of by now. To any artist, I fully support you using nightshade to actively poison your work.
So yes. Despite being a student of AI, I am disgusted with what this field has become.
The following paragraphs are directed at anyone who has worked or currently works on any generative AI system:
You have stolen my dreams.
Not only have you stolen my dreams, you have plundered them for every dollar, every cent, against any moral or ethical code, in search of profits over everything.
You are going against every moral code that people should be committed to. But you don't care, as long as you can make a quick buck.
You don't care if Hayao Miyazaki has called generative AI "an insult to life itself". You just want to see yourself in the Studio Ghibli style, because to you, everything, even art, is something to be commoditized, to be mass-produced just so it can be instantly forgotten.
FUCK YOU AND THE MECHANICAL HORSE YOU RODE IN ON.
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For some reason I remember a rather old AI site called Artbreeder. These are drawings from 2021, back then I didn't even know this site was with AI, more like just a regeneration of interesting and abstract images that were being redrawn. In this case the fish x) So these are not generated images, more like studies brought to something more meaningful.
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The impact of Google AI Overview on SEO
New Post has been published on https://thedigitalinsider.com/the-impact-of-google-ai-overview-on-seo/
The impact of Google AI Overview on SEO


If you’re working in SEO or digital marketing, you’ve probably noticed how Google search results look different. That instant answer that pops up at the top of the page is AI Overview, and it’s changing the game. Instead of having to click through to a bunch of different websites, users can now get direct answers right there in the search results, thanks to AI.
Michal Kurzanowski, the CEO of OC24 LTD, a marketing company specialising in SEO, has seen a lot of changes over the years. But this new AI feature? It’s something entirely new. With his experience in helping businesses get better rankings, Michal understands how AI Overviews are reshaping SEO.
Back in May 2023, Google introduced the feature as Search Generative Experience (SGE), renamed it in May 2024 to AI Overview, and launched it in the US. By the end of the year, it expanded to over 130 countries. According to a case study analysing millions of search results, 78% of users were happy with the AI-generated answers. That’s a pretty good sign that this feature is here to stay.
What is AI overview?
It’s a feature that gives users the answer they’re looking for right at the top of the search results. Google’s AI pulls information from all over the web and gives a short response to the user’s query. Instead of making them click on multiple links, the AI compiles all the relevant info into a summary.
The answers are usually 160-170 words, just enough to give the user what they need, fast. But here’s the catch: when users get answers this quickly, they’re less likely to click on any links below. And that’s a problem for SEO because it means less traffic to your website.
Now, here’s the kicker: AI Overview can’t be disabled – there’s no way to opt out. However, if you want to get rid of it in your own browser, there’s a Chrome extension called Hide Google AI Overviews that will block it from appearing. But for the rest of us in digital marketing, it’s time to figure out how to work with the change.
How does AI overview affect SEO?
AI Overviews take up a massive chunk of a screen’s real estate. When they appear, they often dominate the top of the search results page, meaning even if your page ranks on page one, you could get passed over because the AI response already answered the question.
It’s not all bad, though. 33.4% of the links that show up in AI Overviews are actually from pages that are also ranked in the top 10 of organic search. So, it’s not like it’s impossible to get featured if your page isn’t number one, but it is tougher.
Now here’s where it gets interesting: 46.5% of the URLs that appear in AI Overviews are from websites ranked outside the top 50. So even pages that aren’t ranking highly can still be included. But, for those trying to grab organic traffic, it’s a double-edged sword.
The domains that show up most often on search pages with AI Overviews are youtube.com, quora.com, wikipedia.org, reddit.com, among others, and information requests are most often generated by AI Overview (about 93%).
https://youtube.com/watch?v=xUyGAbwuTas%3Fsi%3DTWaNTDR_vWUOXv0X
How to optimise content for AI overview
This is a dynamic field, and you need to be ready for changes, because SEO is always about challenges, testing, algorithm changes, and so on. AI Overview can actually help a brand become more recognisable and improve its reputation if you get on its radar. Content optimisation is still important, but other factors now play a major role. Michal Kurzanowski has put together a checklist for creating top-notch content that Google’s artificial intelligence will like.
Follow Google’s recommendations for authors, as it automatically selects links for AI-powered response blocks from various sources, including sites that meet search engine quality standards.
Start with a strong intro: The first 100 words of your page are crucial. Make sure they answer the user’s main question right off the bat. The quicker you get to the point, the better.
Keep content fresh and relevant: AI likes fresh content. Update your pages regularly, and make sure your information is always relevant to the questions people are asking.
Use descriptive headings: Don’t just throw random headings in there. Use H1, H2, and H3 tags that are specific and describe exactly what the content is about.
Q&A format works well because many AI responses are structured this way, and it helps increase your chances of being selected.
Lists Are key: Artificial intelligence loves numbered and bulleted lists! About 40% of responses come from content that includes lists.
Quality over quantity: Share original research, insights, and your own case studies. Google isn’t interested in generic stuff – it’s looking for real expertise.
Including quotes and statistics makes your content more authoritative. It can boost your chances of being featured by 30-40%, a huge win.
Visuals and interactive elements: Add videos, infographics, and quizzes to keep users engaged.
EEAT principle: The one’s huge – make sure your content reflects expertise, authoritativeness, and trustworthiness. The more your content shows these qualities, the better.
Final thoughts
Let’s be real: the SEO world is shifting fast. AI Overviews are here to stay, and it’s up to content creators to adapt. The days of getting traffic just by ranking high are changing. Now, it’s about providing the best, most relevant, and easiest-to-understand content that answers users’ questions quickly.
For businesses like OC24 Limited, staying ahead of these changes is essential. Embrace AI Overviews by optimising your content in a way that both Google and users love, and you’ll not only keep up but thrive.
#2023#2024#ADD#ai#AI-powered#algorithm#amp#artificial#Artificial Intelligence#bat#browser#Case Studies#Case Study#CEO#change#chrome#content#creators#domains#double#engine#extension#Featured#game#generative#Google#google search#how#how to#impact
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I saw you mention wanting an earth ship, they are super cool and I’m personally going to make my future home kind of an earth ship. I also wanted to mention mud houses and cob houses as they’re a really great option as well. I’ve been doing research on it and they’re very eco friendly and these houses can last hundreds of years if maintained properly. In my research I heard someone mention that using tires in earth ships can have some downsides due to the off gassing of harmful chemicals.
Yea so Cob houses are super cool!! And just like earthships, they are specialized to certain climates just like lots of older style housing. While I think a cob house could be super cool, I also live in a place that goes from -60c to +35c season to season so I wouldn't be able to use one realistically. Which is sad!! Bc look at some of this!

(Theres lots but omg so many of them are ai based I dont even wanna risk showing more then this tbh)
But the joy of earthships are how they can be specialized to regions (there are cold weather earthships now!!!!) And in the reuse of material like glass bottles and tile and wood and stuff. Like yea, a passive house or any other sustainability is great but I wanna make art out of the otherwise un-usable!



That and the idea of building green houses within your house is the other draw, the idea of being able to have own fruit tree inside! The idea of a mini river flowing down the side of my house while it's winter would help me fight sadness in the Dark time (winter)
Now, tires. This has been something that often comes up, and a real worry about the tire chemicals potentially leaking into soil there. Though thetr hasn't been any cases of that in follow up studies at any current existing earthship sites since they first were made in the 70s, this is because they are well encased in cob and impacted with earth basically preventing them from breakdown, but also like it takes Ages for tires to break down anyway like.. 80+ years in exposure type conditions. But!!! Even despite all that, generally they no longer use tires in earthship construction due ti the idea thay earthships are intact meant to last that hundreds of years and they don't want to risk it. Generally we see more metal recycling + hay +clay mixes for walls these days or combos of bricks and other styles of walls.

#solarpunk#sleepover saturday#asks#earthships#the amount of times i tried to correct this in my og earthship post i SWEAR#but yea we dont use tires anymore they did that in the 70s when they couldnt even test for those things so i dont blame them#hopepunk#art#cottagecore
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